As brands hold more complex pitches with increasing requirements for tech services, while agency pay models are renegotiated, will the pressure ease up?

Publicis’s $2.2 billion LiveRamp takeover is testing client trust, with Liquid Death planning to leave and rivals questioning whether the platform can remain neutral.

Friendship can make a media partnership pleasant, but warmth at the desk is no substitute for scrutiny of rebates and principal-based buying, writes Woolley.

Omnicom PR’s APAC client experience and growth chief succeeds Meghan Barstow, who exits after 20 years with Edelman.

Leakers.Gov claims it exploited display software flaws in coordinated attacks across several countries. Investigations are underway, and its claims remain unverified.

Asia’s regulators are turning their attention to “AI washing”, as South Korea proposes guidelines targeting ads that overstate or misrepresent a product’s use of AI.

AI agents are moving into the media supply chain, and the bigger risk isn’t rogue behaviour but obedience to the wrong objective. Advertisers must decide where the human stop button belongs.

A group that calls itself Leakers.Gov says it exploited flaws in display software in a coordinat ...

A fake Frenchman in a brown suit proved that attention is cheap. So why are brands still chasing it?

A fake Frenchman in a brown suit proved that attention is cheap. So why are brands still chasing it? b ...

LiveRamp CEO Scott Howe to receive “golden parachute” of up to $32.5m, even though shareholders opposed windfall in advisory vote.

Exclusive: Maiman oversaw the group following the holding company’s acquisition of IPG.