A challenge inspired by ingredients from across Asia provided a natural platform for Cathay Cargo to bring its story of freshness, provenance and connectivity to the audience of a high-stakes hit cook ...

Latest appointment news and account wins from Bear Meets Eagle On Fire, Ogilvy Public Relations, Coca-Cola, and more. by Campaign A ...

SOUNDING BOARD: Leaving a secure job is a gamble in an uncertain economy. Staying has its risks too. Industry professionals weigh the trade-offs between financial stability and career growth.

As AI becomes marketing's new operating system, Cathay's brand chief argues that automation should augment, not replace, the human experience, creativity and judgment that brands are built on.

New YouGov data shows the Hong Kong flag carrier’s milestone campaign delivered its strongest uplift among frequent flyers and Singapore audiences, while gains were less sustained in Hong Kong.

The Monkeys co-founder and Droga5 global chief executive died following a sudden heart attack. Colleagues remember his creative conviction and lasting influence on Australian advertising.

ASIA-PACIFIC - Two years after its acquisition by Williams Lea, Tag has relaunched with a new look, new l ...

Wins such as Coca-Cola helped bolster WPP Media, which returned to growth after six consecutive quarters of decline, although APAC continues to decline, posting a 4.3% drop.

See the shortlist for the Greater China categories in the 2026 Campaign Asia-Pacific Agency of the Year awards. by Campaign Asia Sta ...

Watch the neat 30-second spot by Special. by Campaign Asia Staff ...

The work from Gut New York presents the affable Canadian as an "unexpected beauty shopper." ...

Dentsu’s APAC chief client officer and new Singapore CEO is prioritising existing clients, pursuing B2B opportunities and putting AI to work further upstream.