The news: Agencies are planning to increase their investment in YouTube as a core component of connected TV (CTV) campaigns in 2026. 81% of US agency professionals expect YouTube spending to remain ...
In the past few weeks, we’ve looked closely at two of Indian advertising’s most prominent screen-based battlegrounds. One, the rise of Connected TV as a brand-safe, precision-targetable haven blending ...
Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform ...
The definition of TV has never been broader. From video on demand to subscription services to platforms like YouTube on connected TVs, audiences are watching more and in more places than ever – but ...
As the Ministry of Information & Broadcasting (MIB) has asked the Broadcast Audience Research Council (BARC) to include Connected TV viewership in its audience measurement system, industry ...
New Delhi: YouTube’s big-screen shift is accelerating in India. Between February 2022 and February 2025, viewing hours on connected TVs (CTV) rose 219%, with videos watched on CTV up 407%, signalling ...
The news: YouTube is strengthening its position as the new TV. The Google-owned company has rolled out a feature that lets more than 3 million creators in its Partner Program package existing ...
Despite rumblings out of the US that marketers are moving spend away from connected TV (CTV) and back to linear, Australian advertisers are embracing the medium with enthusiasm as inventory grows and ...
YouTube.com/CollingwoodCTV is the new place to see your favourite Magpies.
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