IT WAS a stunt that launched a thousand conspiracy theories. Market researcher James Vicary claimed in 1957 that he could get movie-goers to “drink Coca-Cola” and “eat popcorn” by flashing those ...

Few people today still believe that rock n’ roll music is filled with malicious subliminal messages aimed at teens. Sounds cynical, but maybe it has some validity to it–a new study shows that people ...

MEDITATION increases our ability to tap into the hidden recesses of our brain that are usually outside the reach of our conscious awareness. That’s according to Madelijn Strick of Utrecht University ...

Can broadcasting subliminal messages like 'RATS' over our politicians' political messages make us think any less of them than we already do? Indeed, can it make the difference between winning and ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

The phenomenon of subliminal messages hidden deep inside songs is not exclusive to hard rock and metal. The Beatles pioneered the practice of ‘backmasking’ (layering-in vocals on tapes played ...

Making an impression on customers is a vitally important task for companies across the globe – and clever branding helps with that. FedEx is one such company that seems to have mastered the logo ...