How Barbie Turned the Colour Pink Into a Global Marketing Campaign In the summer of 2023, you couldn’t escape pink. Pink ...

Barbie has done many things since she first appeared in 1959. She’s been an astronaut, a doctor, a president and even a palaeontologist. Now, in 2025, Barbie is something else: a woman with type 1 ...

Barbie Rewind launches November 12, bringing 16 classic games, DreamHouse customization, and nostalgic surprises to modern ...

Campaign includes partnerships with Pinterest and Canva, as well as in-person activations.

OTHER THAN Barbie’s perfectly pink wardrobe, her home is also icon-worthy. In 1962, three years after Barbie was introduced to the world, Mattel released the iconic Barbie Dreamhouse. The original toy ...

Discover What’s Streaming On: Real Barbie fans know the cinematic universe surrounding the iconic blonde-haired doll spans many sparkling decades. Long before the new live-action, Greta ...

The Olympic medalist and Snow League founder is getting his own Ken doll in celebration of Ken's 65th anniversary.

Dancewear brand launches limited-edition Girls' and Ladies' line tied to the 2001 film and a new Netflix animated special.

In the doll market, Barbie reigns supreme. After over 60 years of Dream Houses, hot pink convertibles, and billions of dolls sold, Barbie and her signature pink style are once again the center of ...

This article contains spoilers for the film Barbie. Earlier this week, Elon Musk announced that he would be rebranding his social-media platform: Twitter is now, simply, X. Speculation abounded as to ...

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel ...