The rise of digital audio, both by listeners and by advertisers, shows no signs of slowing after a strong year in 2023. Total digital audio advertising spending in Australia jumped 16.2% to $68 ...

While audio ads aren’t quite a new invention (the first instance of a recorded audio ad was heard in 1922), the audio industry has witnessed an all-time high of listening and advertising within the ...

Podcast digital audio advertising spend was up 19.2% in the September quarter compared to the same period last year, according to the September IAB Australia’s Online Advertising Expenditure Report ...

Google has rolled out several new audio ad features for its Ad Manager. They include Dynamic Ad Insertion, programmatic audio ads, and audio ad forecasting. All aim to help boost publisher revenues.

Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Christian Facey, CEO & Co-Founder, ...

The tenets of great audio marketing have never changed, but the tech that underpins it has never been more powerful. For The Drum’s Audio Deep Dive, Charlie Brookes of Octave Audio takes us through ...

Digital audio advertising platform AdTonos has rolled out an audio-enhancing technology platform it says is born “out of a world-first research project to redefine audibility and prove the impact of ...

Ad monetisation specialist Gadsme has announced that they’re moving into the space of audio ads in a world first. As well as expanding its non-intrusive offerings with this move, the company has ...

It turns out that video didn’t kill the radio star, or certainly not the consumer’s love of audio content. Online streaming of AM/FM radio by 24-54 year-olds nearly doubled from 2017 to 2022; in 2022 ...

Atex announces the addition of the AdsWizz digital audio ad-serving platform to its Atex AdBase advertising system. Online, September 9, 2013 (Newswire.com) - Atex, a leading supplier of content ...

Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That’s because listener growth is picking up ...