Google AdWords’ recent update to conversion tracking reporting boasts better customization options and more control for marketers. But what does this really mean? First, the changes point to a ...

When I first started using Google AdWords in 2006, conversion tracking was in its infancy. There was only one type of conversion pixel code and there was no option to customize anything. Oh boy, have ...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking ...

One of the main advantages of online advertising is the ability to track your results and measure your exact return on investment. As we've seen, with Google AdWords, you only pay when someone clicks ...

If a customer converts from an AdWords ad and revisits the confirmation page to find information about their order, you definitely don’t want that page load getting counted as a new conversion. Now, ...